Johanna Lundberg

Graphic Design & Art Direction

Based in Stockholm

BFA in Visual Communication, Beckmans College of Design

A selection of works within;

(A) Digital Garden
Illustration, Collage, Web Development

A visual examination of physical and digital materiality, using the garden as a metaphore & function to create a free space for visual desires.

Graduation project in Visual Communication, 2019.
Visit website at:

(B) Hannah Blitz Heyman
Web Design, Web Development

Portfolio website for artist Hannah Blitz Heyman

Collaboration with: Hannah Baklien

© Johanna Lundberg

(A) What's Next?
Visual Identity

The official identity for the graduation exhibition at Beckmans College of Design 2019. The design concept is based on the common question that all graduating students gets: “What happens after graduation?” or just simply “What’s next?”.

Graduation website

Collaboration with: Agnes Vannerus Lindblom, Emelie Maxdotter & Mikaela Källgren.

(B) Sport Psyche
Visual Identity, Web Development, Fashion Campaign

Fashion is like sport and sport is like fashion. They both measure prestation and competition at the arena, runway, the bench or back stage. You win or you lose.

See the movie & the digital lookbook at:

Collaboration with: Agnes Vannerus Lindblom, Carl Cavallius, Gabriel Fager Ferrari, Jonthan Jervelind, Kitty Schumacher, Sofus Nyström & Susanna Lycke.
Video photography by Gustav Stegfors. Still photography & Retouch by Amanda Nilsson.

© Johanna Lundberg

(A) Fogia Collection 2020
Art Direction & Printed Matter (with Note Design Studio)

Photoshoot & printed matter for Fogia Collection 2020.
Exhibited during Stockholm Furniture Fair 2020.

Creative direction by Note Design Studio. Photography by Frida-My Sundqvist.
Styling by Amanda Ljungqvist. Retouch by Jenny Grip.

(B) Beckmans x Paris Fashion Week
Fashion Art Direction

Art direction for Beckmans x Paris Fashion Week 2018.
Shown in Paris during fashion week.

Art direction by me & Agnes Vannerus Lindblom. Photography by Cornelia Wahlberg.
Clothes by Amanda Borgfors Mészàros, Sissel Kärneskog, Alecsander Rothschild, Josephine Johnzon & Rave Review.

© Johanna Lundberg

Johanna Lundberg is a multidiciplinary designer & art director.
She works on a variety of projects from visual identities, websites, illustration and printed matter.


Telefonplan Studios
LM Ericssons väg 14
126 27 Hägersten

2016–19 BFA in Visual Communication, Beckmans College of Design
2014–15 Foundation de l'Art, École de Communication Visuelle, Paris

2020– Freelance Designer
2019–20 Note Design Studio, Designer
2018 Sakaria Studio, Intern
2017 Acne Studios, Intern

For a more extended portfolio, please e-mail me.